The blog post published by Gedeon Maheux and short discussion with Joe Cieplinski on Twitter got me thinking a lot about the state of the App Store. This happens often and for good reason: Apple infamously stomped out all apps that attempted to create their own storefronts thus we are left with just the official app.
The most important issue is searching as research shows most customers find apps that way. The way search works now, it’s best suited for one-off free apps backed by huge marketing push to drive up the downloads, then switch to paid model and just leave it be, with infrequent compatibility updates. There are quite a few apps that did this in the top free and top paid lists.
But improving search is not and should not be enough. That’s why I first lay down some talking points on improving the browsing experience, customer engagement and thus app discoverability.
I have sent enhancement radars about all this and I encourage all developers to do the same. My radars are all marked as duplicates, some of them even years ago.