I have spent a lot of time in the last month or so working on Banca, updating it for iOS 8 and new iPhones. Thus I wanted to make sure I did anything I could to get people to at least check it out. One aspect of that is better placement of the app in the most important searches. Banca is currency converter app, a field that’s very crowded with many free apps. Thus competing as paid app in there (IAP really makes no sense for an app like this) is challenging, to put it mildly.
Thing is, how exactly to do this? It’s not like every app developer goes and post his keywords, so you can see what the best ranked ones are using. After quite a lot recommendations from friends, online and offline, I went to check Sensor Tower. Among many other services, they prominently feature keyword research, suggestions, tracking, even translations.
Right on their homepage you have an option to guess the keywords of any app. I picked Banca and was floored with the result.
They returned almost every good keyword, even the more obscure terms I used. Wow; talk about a good start.