A week ago, iOS 8 update of my main app – Run 5k – was approved and released and few hours later was included among the “best new apps” on the US App Store front page. App Store editorial content is updated on Thursday, so this was just-in-time release.
Run 5k was at the last visible slot in the best new apps scroll (16th app in the list). It was listed there until this Mon/Tue (depending on your time zone), when they added Sesame Street Go app outside of normal schedule and this bumped me down to 17th place, which is not immediatelly visible on the iPhone’s App Store app. It’s effectivelly like it’s not even featured.
So, let’s see what a feature like this does for your app.
I believe the analysis below will be most useful to small, barely-known app developers who do not have media contacts and thus no ability to do big launch. While I have been fortunate to have good press reviews of my other apps, I was not that lucky with Run 5k. During the time it was featured, it was its one and only media exposure. There were no reviews on any website, no mentions anywhere that I could see.
Thus this is a good test case of what effect such feature, at that place, has on the number of new downloads of a free app.