ReviewMe.com is service which got me thinking a lot. And not only me, as the buzz is rather large on my part of the blogosphere… I have seen a lot of online and even more paper “reviews” that are nothing more than a copy/pasted PR material received from the manufacturer. Sometimes it’s easy to sense that just from reading, and sneakier ones are written better - you sign-up/order and then realize that the reviewer did not even try the product otherwise you would not be asking yourself “how in the hell he did not notice this”.
However, this actually boils down to the reviewer. Such reviews would quickly diminish his credibility, which in turn will render the money advertisers give him a wasted money, as it has no desired effect at all. I have written quite a few reviews / thoughts here, with little care for politically correct speaking. If I like something I say it blatantly, if I dislike it I say it even more and if it really goes on my nerves I’m throwing stones.
In here lies the biggest potential issue for the ReviewMe. Will authors keep their self-respect or will they bend and soften the style in order not to scare off potential advertisers? Only time will tell that, but it’s an issue I believe ReviewMe should be aware of.
I damn well know I won’t change.